Jules Dormand
Awarded strategic advisor, culture creator and business partner.
Jules has spent over two decades leading businesses on both sides of the table. On the client side, working in corporate. On the agency side, as CEO and Managing Director of award-winning agencies. She has built high-performing teams, navigated acquisitions, buy-outs and mergers, grown revenue and turned strategy into results.
What she has learned across those years is that the connection between customer experience, employee experience and commercial performance is not a theory. It is fundamental to how businesses grow. When those things work together, everything moves faster and with less friction. That understanding is what Dormand is built on.
Clients don’t come to Jules just for culture or just for strategy. They come for someone who will challenge their thinking, back their decisions and help them move forward. A sounding board, a thinking partner and, when it is needed, the person who helps get it done.
Jules works inside the business as well as alongside it. Not advising from a distance. At the coalface, with the team, where strategy becomes action.
Jules' Story
Jules grew up in a family business. She has been experiencing the graft it takes to make something work since she was small. It is part of who she is.
Her personal ambition is straightforward: to see every client thrive in business and in life.
She mentors and trains emerging leaders and business owners. Helping business leaders thrive is something she cares deeply about. Past mentees have gone on to the Marketing Academy, launched their own businesses and stepped into senior leadership with more clarity and confidence than they started with.
She also founded and runs The Friday Lunch Club, an invite-only community of founders and senior executives across Sydney, Gold Coast and Brisbane. It is built on the belief that the right connections change everything.